September 2008
4 posts
Case study: Hollywood Undead
This month, Californian based hip hop/rock band Hollywood Undead will release their long awaited debut album.
While on the surface this is just another record from just another band aiming for fame and fortune, from the digital relations point of view, it is an important event.
The Hollywood Undead were not born of a musical scene or years spent on the live circuit. They are children of...
“Journalism largely consists of saying “Lord Jones is Dead” to people...”
– G.K Chesterton
The tagline
How powerful is the tagline?
I personally recieve text messages, emails, messages, myspace bulletins, facebook messages, and digital presskits by the dozen, on a daily basis.
They pour in, as they do for everyone. I scan through the inbox, the news feed, etc, and I sort them according to worth by the words in the tagline;
If I’m interested in the subject line, the tagline, it gets read,...
Online Scrutiny
Here in Australia this week, a scandal has emerged after the coach of an Australian hockey team, the Hockyroos, posted this as her facebook status:
“Nikki thinks the running of the bulls should be changed & we should be chased by the spainish [sic] mens hockey team,”
“I would definately [sic] make sure I got caught and impaled!”
She apologised for her lewd...
August 2008
6 posts
Race Talk Blog →
The best digital PR blog I’ve found, covering an immense range of topics that appeal to the digital PR enthusiast or consultant.
If you read anything online this week (if you didnt intend to…too late, you’re reading this) read race talk.
“Not even computers will replace committees, because committees buy computers.”
– Edward Shepherd Mead
“If you think it’s expensive to hire a professional to do the job, wait...”
– Red Adair
A Breeding Ground?
I have heard a myriad of complaints against the internet for providing a breeding ground for pseudoprofessionals. What is a pseudoprofessional? The easiest example would be this.
A friend of mine hired a graphic designer (web based) to design a new logo for him. The first warning note should have been the $50 quote….In my own design experience, a reputanle designer will charge at least...
July 2008
17 posts
Who holds the remote?
I have seen a lot written of late about the digital media and the emergence of dozens of new mediums giving viewers the power to choose exactly what they want and gain a form of power of the producers of media.
But who really holds the remote control?
The very fact that there are so many more choices and options available to viewers to tailor their entertainment to themselves indicates that more...
“Newspapermen learn to call a murderer “an alleged murderer” and the...”
– Stephen Leacock quotes
Landmark Facebook Libel Case
In a move that, once and for all, draws a distinct legal and social line between what can and cant be done on Facebook/Myspace etc, a UK man has won $45,000 in damages against a former friend who slandered him online.
Mathew Firsht, owner of a UK based television company, launched a libel action suing freelance cameraman Grant Raphael, who created facebook profiles criticising the businessman and...
“Winners learn from the past and enjoy working in the present toward the future.”
– Denis Waitley
Approaching the Digital Audience
Is there a right or a wrong way to approach the digital audience?
Are there, in all honesty, any rules which are unbreakable that must govern how we communicate with the countless publics presented online?
I suggest there are three rules.
1. Never believe that you *must* use traditional media practices, strategies, ideas etc to reach the digital audience.
2. Never believe that you *must not*...
“Where a calculator on the ENIAC is equipped with 18,000 vacuum tubes and weighs...”
– Popular Science Magazine, 1949
“The best way to predict the future is to invent it.”
– Alan Kay, American Computer Scientist
MyLOL.net
From The National Society for the Prevention of Cruelty to Children (NSPCC) website in London.
NSPCC warns children about the dangers of mylol.net
Press Releases
18 July 2008
The NSPCC is urging children to stay away from teen dating site mylol.net because of fears sex offenders may be using the site. The NSPCC has issued the warning after finding that over 1,000 UK children - some claiming to be...
The Facebook/Myspace Change Up
The media worldwide were reporting constantly on the increasing popularity of facebook over myspace and the differing social appeal of the two social networking sites.
It was reported that younger people, ages 14-17 were the main users of myspace, and used it for teenage communication…..the “cory” incident in Queensland heightened that perception.
Because it seemed to a lot of...
“The best way to predict the future is to invent it.”
– Alan Kay, American Computer Scientist
Digital PR: Explained
…..although at the end of the day, that remains an impossible task, I’m going to try to give an explanation and discussion of what digital public relations really is.
I’ll do this by giving a list of a few services offered by a digital public relations company.
1. Blogging
A digital public relations company will set up, post on, regularly update, and gain readers for corporate...
“The best way to predict the future is to invent it.”
– Alan Kay, American Computer Scientist
iView
In a turn of events not at all surprising considering the massive digital movements that happen daily, Australian TV network ABC is launching it’s own online station.
Called iView, it is a move by one of the oldest broadcasters to regain their foothold and take their steps into the digital era.
A representative for the Australian Communications Minister said it was a groundbreaking move...
“The best way to predict the future is to invent it.”
– Alan Kay, American Computer Scientist
Lights, Camera, Action
Hi,
And welcome to the homepage of the Queensbridge Digital blog.
I’m Jon Westenberg, currently working this show up.
If you’re at all like me, you find the digital world is a call impossible to resist, from the feel of a new laptop to the touch screen of an iphone.
But how does this affect and impact on the media, and how does that impact on us? Digital media and Public Relations...
“The best way to predict the future is to invent it.”
– Alan Kay, American Computer Scientist