A Breeding Ground?
I have heard a myriad of complaints against the internet for providing a breeding ground for pseudoprofessionals. What is a pseudoprofessional? The easiest example would be this.
A friend of mine hired a graphic designer (web based) to design a new logo for him. The first warning note should have been the $50 quote….In my own design experience, a reputanle designer will charge at least double that.
The finished logo was a few letters with a photshop swoosh (seems to be a recurring complaint actually). A photoshop swoosh isnt worth even $50. The graphic design “Professional” was a 16 year old high school student with a few design programs and the school computer lab.
So the complaint is this, that the internet makes it far too easy for unprofessional service providers to market themselves as quality SSPs.
Is that the fault of the internet?
Frankly, I think not. I think its the fault of those who hire them.
A $50 fee should be a red flashing light saying STAY AWAY, not an opportunity to save money. The internet is about being smart enough to not take everything at it’s face value.
And while making that point (since this is a digital PR blog), I might also add that as PR professionals, it would ill become us to offer the same shonky approach to how we conduct ourselves in the digital world…….The net is not an excuse to conduct oneself in a casually unprofessional way, but rather a challenge to present ourselves at our best and BE at our best on our digital platform!
Jon Westenberg
1 year ago • 0 notes